Most people may ask, what does Search Engine Optimization have to do with Recruiting? According to our friends over at Undercover Recruiter,
The answer is simple, recruiting is both a marketing and sales job.
Every month, approximately 30% of Google searches are job-related. That’s massive. Companies need to realize that candidates are no longer searching for jobs the way they used to. They are searching for jobs on the internet by entering “Jobs near me” or using similar inquiries.
How SEO Helps In Recruiting
1. Candidate Sourcing For Free
SEO helps you in getting traffic. When you search for anything on google you get 10 links on every search engine results page. These links are organic results. And then there are links with prefix “Ad”, these are paid results; basically ads.
Most people like you and I, don’t go to the second page of Google search results. In fact, 95% of the visitors don’t visit second page of google search results. That means, it is extremely important that in order to get traffic to your company web-pages, a link from your website must appear on page one of Google search results; even better if it’s in the top three results. The Same applies to Google for Jobs Search. Being among the top job search results will ensure more traffic to your career page. More traffic means more candidates applying to jobs in your company. This is all for free.
2. Find Talent For Niche Skills
We all struggle when we are hiring for niche skills. Resource pools for niche skill are always limited. That means you cannot miss out on the opportunity of reaching out to any potential candidates.
Ranking higher in Google search for niche jobs is easier compared to jobs with common skills because it is less competitive. Not many companies focus on SEO for recruiting and hence you could have an edge over your competition. SEO for recruiting is a good strategy when you are hiring for hard-to-fill jobs.
3. Build Brand Value
When webpages of your company website show up on the first page of Google search results it builds trust and credibility for your brand. It is natural for users to believe in your brand more if it appears on page one in Google search. It contributes positively to the candidate experience. Also, it improves brand value for your company. Data has proven that organic search results get more clicks than paid search results.
If a candidate searching for jobs finds pages from your company website on the first page. Hence, SEO for recruiting is not limited to career pages but it should be for the complete website. This will eventually help immensely in recruiting in the long run.
We can’t deny the fact that most candidates are searching for jobs on the internet using Google search. Therefor, it is crucial for companies to realize that candidate sourcing methods are changing, and stay one step ahead.
Original article here.
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